12
Aug
Googler Asks, “Marry Me” Via Google Maps
Google的一名员工通过Google Map(Google street Views)向女友求婚~ 点击这里可以连接道GoogleMap看大图
Will She say yes? I hope so~ The proposal is really cool !
这样的case即便没有Marketing或者传播的本意;实质效果却很明显;首先是一个很好的WOM,为Google Street Views功能做了很好的 Seeding;使用Street Views不足为奇,通过该工具Propose才是大家喜闻乐道的部分。反过来,传播这个极具创意的Proposal的同时,确是在自发地传播Google Street Views这个function;
其次浏览该proposal的同时也在体验、使用Google Street Views~ 这又会体验式营销的一部分~
Google总是不乏创意!
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