This has to be a win-win program for Media, media consumers and retailer/manufacturers to make this happen.

• To show up as a “Tab” or channel as part of media site, or just products listed in its existing channel, a flat fee for “Building” this store could be charged; and commision on each order could need to be paid to media.
• And for media consumers and your potential customers,Media site may ask for some cashback/rewards for their print subscribers, as part of their loyalt program.
• For retailers/manufacturer, the return may be obvious. Sales, new customers acquired that fit your targeting strategy, and sales to people who are not purely coupon-seekers and may come back and shop again.

Not saying to ditch your current affiliate partners, but a new way to integrate your Short-term performance and long term goals~ Affiliate program can be a part of your Branding strategy!